Types of information collected and its uses
In general, there are two types of information available on our site for our users. They are personally identifiable information and non-personally identifiable information.
Personally identifiable information:
Personally identifiable information is the information that is related to the user who uses a particular product. Engaging in specific activities like creation of an account on the website, placing an order regarding a specific product or service, submission or posting of any content in the discussion forums, doing a survey, reviewing, requesting details about our services, applying for job, then, you might be asked for some personal information. It is entirely optional as it's you who chooses to engage in Identification Activity. If you get involved in such activities then, you might be asked to provide us information such as your first and last name, email id, contact number and date of birth. On placing an order, we may ask you for your debit or credit card number if you choose to make payment by card. Some of the information asked are genuinely mandatory whereas some can be voluntary. It depends on your activity. If you do not provide the mandatory information then, you will not be allowed to participate in that activity.
Personally identifiable information is used to improve the operation of the website, enhancing the promotional and marketing efforts, analyse the activities on the site, promoting the services that may result to a better experience for our users. Emails sent to the customer service are used as a feedback to tell others about our services, the mail maybe further posted on our website for marketing purposes. If you use our website as a platform to provide information to a third party, in such a condition, your personal information will be stored along with the report of the recipient you were informing. Personally identifiable information is also used for troubleshooting, resolving disputes, complete administrative works, to contact the recipient, handle legal activities, etc.
Non-personally identifiable information:
Non-personally identifiable information is the information that is not related to some specific user. This kind of information generally includes the URL (Uniform Resource Locator) of the site you had visited before visiting our website, the URL of the site you visited after visiting our website and the kind of browser you use along with the IP (Internet Protocol) address.
The non-personally identifiable information is also used for troubleshooting along with administrating the website, analysing trends, gathering information related to demography, dealing with applicable law and law enforcing acts.
Release of personally identifiable information
Personally identifiable information is never shared with others except as provided below:
The data may be shared with some authorised third party service provider. It is because some of the services and products are provided through these third parties. They are the ones who perform various tasks and provide specific services on our behalf like dealing with our promotional emails. That’s why your personally identifiable information is shared to these service providers so that they may deliver your orders, send emails, provide assistance to marketing, provide links and search results, process payment by cards, operating website, troubleshoot and provide customer service.
Sometimes this information are shared due to some legal issue or in good faith belief when it is reasonably necessary due to some court orders, or some other legal matter. In such a situation, this information may be shared with law enforcement offices, third party rights owners, etc. Such disclosures are reasonably necessary to: enforce our privacy policies, responding to claims of violation of rights by a third party, protection of the rights, property or personal safety of the users or public in general.
Release of non-personally identifiable information
Non-personally identifiable information is generally shared with partners, affiliates and advertisers. Aggregated demographic information is that excludes personally identifiable information may get shared with the third-party advertising companies or advertisers.
These third parties analyses and tracks down the non-personally identifiable usage and extract statistical information from the users to enhance the quality of the website. This information may also get published for promotional uses or as a representative audience to the advertisers. Because this information does do not fall into the category of the personally identifiable information. Hence, they are owned and used by us.
You will be given the freedom to make changes in the personally identifiable information that you provided us before. You can do it with the help of your login id and password. It is a humble request to stay updated.
Cookies are small information that is stored on the hard drive by the browser. Its uses are quite common, and we use it to customise the experience of our users who visit our website. It is also used in saving our viewer’s time when they visit the site. These also help us to identify who you are and understand the requirements of the user so that we could provide an excellent experience. Cookies also help in collecting non-personally identifiable information of yours form the pages that have been visited, and the links clicked by you. This information help us improve the user-friendly experience for all the visitors. Most of the browsers accept the cookies automatically, but it is possible for you to decline the cookies by modifying the browser. But also ensure that declining or deleting these may affect the functioning of your website. In addition to all of these, you may get cookies that belong to the third parties.